FP McCANN

Northern Ireland

Marketing Videos

Informative Product and Service Videos for Northern Ireland’s Leading Precast Concrete Supplier


A new client for 2024, FP McCann is the UK’s leading supplier of precast concrete products. With an extensive and evolving product range—including an increasing focus on eco-friendly innovations—there’s an ongoing need for concise, engaging video content that clearly communicates product benefits and functionality.

We were commissioned to create a series of videos, from punchy, attention-grabbing shorts to more in-depth explainer videos demonstrating how specific systems work. Each project involved full storyboarding, bespoke graphic creation, and high-quality animation. Some videos were developed in a bold, cartoon-style format, while others called for photo-realistic 3D rendering.

Our creative collaboration with FP McCann continues throughout 2025, as we expand the video library to support even more products and services.


Video Creation

Every video begins with detailed storyboarding to ensure the client’s objectives are clearly met—from introducing the product or service to keeping the target audience engaged throughout. This planning stage is essential for delivering clear, effective, and visually compelling content that resonates from start to finish.

Storyboard Stage 1

Hand drawn ideas show how the video could progress. Discussions with client to confirm how the story rolls out and products/systems appear.

Storyboard Stage 2

Storyboard developed using more accurately drawn frames and actual products. Gives client an even better impression of how the finished video could look.

Storyboard Stage 3

Final storyboard proofing whilst actual renders are being created. Any tweaks and fixes made at this stage whilst video is being pulled together with voice overs and soundtrack.

The Completed Video


The final video combines professional voiceover, spliced live-action footage, and animated renders to create a cohesive and engaging piece. It is now being used across multiple platforms—including presentations, social media, the FP McCann website, and email marketing—delivering consistent messaging and maximum reach.

Products and services videos

Below are examples of our video work: a service-focused video featuring eye-catching cartoon-style animation, and a product video combining live-action footage with custom graphics to showcase FP McCann’s precast concrete solutions.

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